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Clients

The price you're afraid to charge

A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.

7 min read

Two professionals collaborate at a desk, discussing a project displayed on a computer screen in a modern office setting.

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Learn actionable strategies, proven workflows, and tips from experts to help your product thrive.

Clients

A professional business meeting with a presentation of data charts, featuring three formally dressed individuals in a modern office setting.

You don't need more clients

A founder I had coffee with last month finished her best-revenue quarter ever and looked exhausted. I asked what she was working on next. "Pipeline. We need more clients." Then she paused.

Clients

A woman in a pinstripe blazer works on a laptop while a man observes in a modern, brightly lit office setting.

The clients who left quietly

Last week we talked about the clients who stay. Today is the other side of that list: the ones who used to come every six weeks and just stopped. They did not leave. You misplaced them. Here is how to find them and the three-line note that brings them back.