You don't need more clients

Last week we talked about the clients who stay. Today is the other side of that list: the ones who used to come every six weeks and just stopped. They did not leave. You misplaced them. Here is how to find them and the three-line note that brings them back.

A salon owner told me she has not raised her color price in four years. When I asked why, she said the sentence I hear every week: "I'm afraid I'll lose them." Then we pulled her client list.